Number of guests: 180
Event: Store opening cocktail party
„Moments a la mode”. This is lifestyle. BOGGI Store opening in style.
We are extremely proud that the Italian global fashion brand BOGGI Milano entrusted us with the organization of the opening event for their new store on Andrássy Avenue. From several perspectives, the event had to be executed within strict guidelines, as the brand consistency and authenticity are exceptionally important to BOGGI in every detail. In line with this, we paid special attention not only to the service equipment used, but also to the selection of food and beverages served during the event. Throughout the planning process, it was essential to keep in mind that our client’s top priority was to convey the BOGGI lifestyle. This time, it was not only the high-quality garments that needed to represent the brand, but the entire event experience itself. Italian lightness, effortless elegance, refined sophistication, and premium quality were the key expectations—without falling into predictable or overused clichés. The BOGGI marketing team carefully selected the influencers we recommended to ensure the same unmistakable BOGGI style was communicated in Hungary as in major cities worldwide. With the support of our PR expert colleagues, and despite a tight deadline, we successfully identified the right content creators, welcomed a large number of guests, and presented a carefully curated on-brand audience of potential customers at this PR event.
For one afternoon, the store transformed into a stylish cocktail party. The atmosphere was refined and vibrant, and the event was delivered in line with the client’s expectations and to BOGGI’s full satisfaction. Thank you for your trust.
Event video is available here